Lenovo’s ambitious and acclaimed Tech @ Heart campaign encompasses all social platforms, and utilizes print, video, long-form, and short-form content, from a BtoB and BtoC orientation, highlighting products and services from many different groups across the multi-billion dollar company.

In Gordon’s roles as copywriter and Director, he crafted messages for social media, long-form journalistic articles, video interviews, and documentaries. In doing so, Gordon collaborated with Lenovo partners including F1 Racing, FC Internazionale Milano, and the University of North Carolina.

He adapted and expanded Lenovo’s brand messaging to synergize with those of its partners. Tech @ Hearts 1st and 2nd Documentary videos were awarded Gold and Silver Telly Awards during the 44th Anual season. Tech @ Heart has been off to a roaring start, and this is only the beginning.