Crafting a Global message

P+G was undertaking the massive task of updating branded images across several international markets and needed to keep the brand messaging consistent, while still regionally specific and relatable. They were in need of a campaign that could be versatile, and malleable enough to speak to the entire world. Through SSTK Studios, Gordon served as copywriter and video producer on the campaign, even crafting internal material to highlight the goals and intentions of the campaign and create cohesion between multiple international productions throughout Latin America, Africa, the Middle East, Asia, and Europe.